NBA 2K Owner Reconsidering $70 Price Point

When the announcements of the next-gen PlayStation 5 and Xbox Series X were made, what also came was in an increase in price for games like NBA 2K, Madden, and more.

After years of being $60 for a base AAA game, the price of NBA 2K jumped up $10 in a move that, while a long-time coming, was met with some backlash from fans. The biggest argument being, “You make so much off microtransactions, why raise the game cost?”

Well, it looks like at least one company may be reconsidering the decision to raise the price of games.

During a recent conference call,  Strauss Zelnick, the CEO of NBA 2K parent company Take-Two, seemed to hint at walking back at some point in the future.

“We all know anecdotally that even if you love a consumer experience if you feel you were overcharged for it, it ruins the experience, you don’t want to have it again,” Zelnick said of the NBA 2K price via VideoGamesChronicle. “[If you] go to a great restaurant, a really really fine restaurant, have a great meal and great service, then you get a check that’s double what you think it should be, you’re never going back.”

No NBA 2K Price Decision Has Been Made

While he also stated that the company felt consumers were ready for a $70 price point, he noted that the company hasn’t made any final decisions about future releases.

Zelnick says that the company will continue to make announcements on a title-by-title basis. Adding, “I think our view is [that we want to] always deliver more value than what we charge.”

NBA 2K21 remains $70 on the PS5 and Xbox Series X. If you happened to drop $99 on the Black Mamba Edition of the game on PS4 or Xbox One, then you get the game for free on the new systems.

NBA 2K22 is expected to launch in September 2021. As always, Sports Gamers Online will provide full coverage, including the NBA 2K price, throughout the year on the latest from 2K Sports.

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