Burger King has teamed up with NBA2k21 to give gamers a chance to win free food while they play. Fast-food fans can download “The Menu Court” and hit shots from certain items to win them in real life.
Users playing NBA2K21 need to sign into MyLeague or MyNBA Mode, download the court and get shooting. Harder shots give bigger prizes.
Gamers need to post videos of their shots to Twitter with the hashtag #BKMenuCourt to fatten themselves up. Free food for those melting into the couch and free publicity for the burger behemoth, what’s not to like?
The creative campaign will run through April.