In many ways, the pandemic proved to be a catalyst for change. But for actor Kofi Siriboe, it was an opportunity to slow down, to focus on the things that once brought him joy. He was overcome with nostalgia.
“I just wanted to remember everything,” the Queen Sugar actor tells For(bes) The Culture. “If life is gonna keep moving at this pace, I thought it’d be really cool to have some type of reference, some type of anchor.”
In March, he and cofounder Julian Lane launched We’re Not Kids Anymore, a platform featuring an interactive timeline of cultural moments dating back to the early 2000s, from Chadwick Boseman earning Best Film Actor at the Golden Globe Awards in 2021 to the NBA2K video game release in 2000.
“It’s a safe space to educate ourselves and reeducate ourselves and reconnect the pieces of ourselves that were a bit more naïve and genuine,” says Siriboe.
Nostalgia also happens to be a big driver of consumer behavior—a trend marketers have leaned into amid the pandemic. But Siriboe, who says “young Black people don’t have media spaces that are geared toward them,” wants to create a space focused on amplifying nostalgic moments in Black culture. And as the platform continues to evolve, he’s looking to build timelines specific to cities and creatives like Issa Rae, Tyler the Creator and Pharrell Williams.
“Talking to people and humanizing celebrities and our experience, that’s really the goal,” says Siriboe, whose own timeline would feature his earliest entrepreneurial endeavors, from selling candy in middle school to launching his Theblaksheep TV blog at 16. “Creating the basis for us to talk about what we’re experiencing and where we want to go as a whole.”
For now, his main focus is creating a community around the platform. Revenue, generated from merchandise, live events, brand collaborations and creative partnerships, will ramp up as the brand grows, he says.
“Being a part of this digital revolution, it’s like, ‘how do we reimagine and recreate a connection to something?’” says Siriboe. “We’re building slowly and we’re building carefully.”