“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” J. Cole said of the collaboration. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K.”
The game is set to launch a brand new soundtrack with some of the globe’s most widely recognized artists, including Drake, Jack Harlow and Megan Thee Stallion.
2K announced new songs will be added to the game every Friday, expanding the depth and breadth of the soundtrack. Cole’s Dreamville label was a major partner in building out the game’s musical identity.